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Juin 2010 / BusinessGreen

EDF faces accusations of Green Britain Day ’greenwash’



Row between Ecotricity and EDF reignites over French energy giant’s green claims

James Murray

The risks associated with green marketing campaigns were underlined today when energy company EDF found itself facing a blistering attack from rival energy firm Ecotricity and environmental group Greenpeace over the credibility of its annual Green Britain Day event.

The organisations accused EDF’s high-profile campaign of being guilty of " greenwash" given that the company remains one of the (…)